Another day of Mac enriched goodness. Today was the annually awaited Keynote address by Steve Jobs, CEO of Apple Computer, Inc. Steve began his address by thanking Intel, the Developers and the users for making the Intel transition the most seamless major transition ever in the industry.
Following this Steve showed a new Mac commercial that will begin airing soon, showing PC getting ready to go into surgery prior to his Vista upgrade and a brief conversation between himself and Mac.
Jobs covered data about the music part of Apple’s business and statistics from iTunes music, TV shows, and Movies. iTunes to date has sold over 2.0 Billion songs, and 1.2 Billion of those were in 2006, up from 64 million in 2005. That comes to about 5 million per day or 58 per second. Apple was listed as the 5th largest online seller of music online and have recently passed Amazon into the number 4 spot.
There are currently 350 TV episodes with over 50 million downloads sold. The movies on iTunes have reached the 1.3 billion sold to date. Steve also announced that Paramount has just signed on with Apple to release moves via iTunes. There are currently 100 movies available, and this number will be going to 250 over the next week.
Steve made some brief comparison to the iPod competition from Microsoft in the Zune. The sales data for November showed that the Zune had 2% of the market share, iPod had 62%, and others took up 36%. The interesting bit of information is that November was the launch month for the new media player.
Steve showed two new iPod ads that will be airing soon.
The iTV, that was previously announced in August 2006 at WWDC has received a new name, Apple TV. The Apple TV will put out 720p Hi-Def picture, has a 40GB HDD (which can hold 50 hours of video), uses 802.11 b/g/n wireless technologies for streaming, has Intel chip inside, designed for widescreen TV’s. The new media streaming device will auto-sync with one machine, meaning that you can set rules to have all new content automatically stream to iTV without user interaction upon being added to iTunes. It can also pull from up to 5 other machines at any given time, it will not store the data on the internal HDD from these 5 machines but the content can be streamed and viewed via the Apple TV.
Jobs walked through a demo of the new Apple TV , showing the user interface and moving through the menu’s. He walked through playing the movie trailer for “The Good Shepherd” streamed from Apple’s website. Then played a clip from the movie Zoolander which was currently on the internal drive. He then showed a clip from the TV show, Heroes. Then moved on to play a song selection from John Mayer.
The Apple CEO then demonstrated the sharing function with Phil Schiller’s laptop. In order for the laptop to grant access a number must be inserted on the users laptop that is generated by the Apple TV device as an authentication method.
The price for the new Apple TV will be $299 and orders are starting to be taken today, Tuesday January 9, 2007. The product will ship some time in February.
After this the image on screen changed to the same image that has graced the Apple homepage for the last couple weeks. Jobs says that there are 3 new revolutionary things being announced today. And all three are in one device.
The iPhone, a revolutionary new device. It has a revolutionary new user interface, and features an all screen input interface, with only one button, the home button. There is no stylus all interaction with the device is via a touch sensitive screen, which can also handle multi-touch inputs.
The software that will run on the device is a breakthrough for a device of this type. And according to Jobs, is at least 5 years ahead anything else on the market. The operating system for this devices runs a smaller version of Mac OS X. It features desktop class applications and networking and will sync with your iTunes.
The design of the device boasts a 3.5″ high resolution screen, at 160ppi. It is a really thing form factor at 11.6 mm thin and is the thinnest of any of its competitors. There is a ringer/silent button one side as well as a volume control. A great addition to the phone is a the 2 MegaPixel camera built-in to the device. There is also a headphone jack, a sim car slot, as well as a sleep/wake button. The device also has a built-in speaker, microphone and a dock connector port. The device connects to your computer with a dock just like the recent 5th generation iPod’s.
Another very amazing feature of the iPhone are the three sensors inside the device. There is a proximity sensor that identifies when the device is raised to your head and will turn off the display and touchscreen, to save battery power, as well as to avoid any inadvertent input during use. An ambient light sensor is used to detect the amount of light around the device and will adjust the brightness of the screen accordingly. Probably the coolest of the 3 sensors is that accelerometer sensor which will detect the orientation of the device and change the orientation of the display to match it.
Steve proceeded to demo these features and showed the cool finger scrolling option by merely dragging your finger across the screen the items in the list or the picture move smoothly. All the controls show up on screen and interact by pressing your finger accordingly. CoverFlow is now a part of the interface on the iPhone, a feature not previously put on an iPod. The iPhone is the best iPod every made, said Jobs. This reinvents the phone. He showed the contacts and the ease of dialing in the interface. A new feature that is completely new is Visual Voicemail. It shows the list of voicemail that you have, who they are from as well as the time. It views much like your email inbox.
The phone is a Quad Band GSM/EDGE device and also has WiFi and Bluetooth built-in. As well as your music and movies, the device also performs as your phone, shows your photos, calendar, and SMS functions. Another demo showed us how easy a conference call is to setup by simply merging an current call with an on-hold call. The SMS feature allows you to carry a conversation with someone and keeps all communications in an iChat like window so you can easily read back through messages as if you were reading a chat log. It also uses iChat sounds for sending messages.
The Photo software allows to use “pinch zooming” by pinch your fingers on the screen to zoom into the photo farther. The finger scrolling is also an option here. As previously mentioned in the sensors if you rotate the device from portrait to landscape the picture will automatically flip the photo to display in the correct orientation. Any photo on the phone can also be used as the wallpaper for the main page.
Apple has reinvented the phone. The device as an internet communicator is an interest concept. It will display rich HTML, not a WAP version so both webpages AND email display as rich HTML as it would on your PC. The email program will receive any IMAP or POP3 email account. To browse the internet a version of the Safari web browser is installed. Google maps is also integrated on the machine. You can not only view maps of an area but also the satellite imagery that corresponds with it from the Google service. Widgets are another great feature. The two that Steve demonstrated were weather and stocks, both of which look nearly identical to their widget counterparts on the desktop version of Mac OS X. Since the device has both EDGE and WiFi antenna’s built-in the device will seamlessly switch to WiFi if it detects a WiFi signal instead of using the cellular antenna. This new device is not only integrating with Google for their maps and their searching via Safari, Yahoo is joining in on the fun with this device. A Yahoo Mail IMAP account will be made available to any iPhone user, but the unique part is the IMAP account is a push account, meaning that whenever a new email arrives to your address it will automatically update on your phone even if you don’t ask it to refresh.
The mail program can be viewed either in a basic list view or in split view showing a preview of any selected email. It will also show pic attachment on your screen thanks to the rich HTML abilities of the software. It also features address completion.
The Safari web browser will not show you a WAP version of any website you visit but the actual full website with pics and all. Since in showing the full page it is hard to view the text on the screen the zooming and scrolling features that are used in photos are also available here. An additional feature is the double tap feature. If you double tap on the screen it will zoom in a bit to the specific location.
Jobs went on to do more demonstrations of the Widgets and Google Maps. Then Jobs brought up Google CEO, Eric Schmidt. He lauded Steve and Apple for the development of this product. He said that Apple and Google had accomplished “integration without integrating”. Then Jobs introduced Yahoo co-founder and Chief Yahoo, Jerry Yang. Jobs said that not only can you search Google from Safari but also Yahoo and again mentioned the push IMAP email service from Yahoo. Jerry praised the iPhone and asked Steve to send him one.
Jobs briefly walked through a real life scenario using the iPhone, starting with listening to music, receiving a call, checking the internet while on a call. Browsing his photos while on the phone and sending an email with photo attachment. Then when the call ended the music resumed.
Several screenshots of the iPhone and the other smartphones on the market were shown. Comparing user interface difference in software. Some of the accessories for the new iPhone include stereo headset/ headphones (which has a mic switch, with a push to answer/ hang-up button), a Bluetooth headset that is sleek and simple and will automatically sleep when not in use. The iPhone battery will get approximately 5 hours of talk, video or browsing and 16 hours of audio playback.
The iPhone, is “Your life in your pocket”. How much will it cost? an iPod 4GB nano costs $199, most smartphones with 2 year contract cost about $299. These come to about $499.
The iPhone will cost $499 for the 4 GB model and $599 for the 8 GB model. The product will ship in June to the US and in Europe in Q4. Asia will probably see a ship date of 2008. Cingular is the network that Apple has selected for the device, because they are the best and the most popular cellular provider with over 58 million subscribers. This is a unique partnership according to Steve. The product will be sold through both Apple and Cingular stores.
The Cingular CEO, Stan Sigman came on stage and gave congrats to Steve and Apple. He mentioned that this is an exclusive deal between Apple and Cingular leaving both companies as separate entities, and he stressed that this partnership is not an MVNO service.
Steve went on to talk briefly about the current market trends with device. He showed that in 2006 over 957 phones were sold in the US. Apple’s goal by 2008 is to get 1% of that market which would be 10 million phones sold.
Steve said that today they had announce changes to the Mac, the iPod, the new Apple TV and now the iPhone. This shift in product has brought a new age Jobs said and announced that their name has changed. They are no longer Apple Computer, Inc. and are now just Apple, Inc. This change now reflects the changing product line that Apple has embraced.
Jobs made a heartfelt acknowledgment and applauded the developers and their families for the dedication and their sacrifices to make the products and developments that were announced possible.
The conclusion of the Keynote was a brief concert from John Mayer who came on stage and played two songs for those in attendance.
Steve then said Thank You for coming to everyone and exited.